What we do

Aviation 2020

Aviation 2020 is Ascend’s blueprint for the future. It is our challenge to the industry to address the critical factors influencing the future success of all those involved in commercial aviation - over the next decade and beyond.

Aviation 2020 encompasses five key areas:

BALANCING ACT

DELIVERING SUSTAINABILITY'S TRIPLE BOTTOM LINE

Sustainable growth respects three success imperatives of economic prosperity, environmental stewardship and social responsibility.

We believe that balancing these key objectives will dramatically impact future airport privatisation and expansion projects and hasten the retirement of aging aircraft. Companies who fail to plan ahead may find profit margins wiped out.

BALANCE SHEET

PROFITABLY NEGOTIATING THE AVIATION CYCLE

Getting the cycle right is key to making or losing fortunes.

The traffic slowdown has already impacted on capacity and no region is immune. Neither is aircraft class, with widebodies, narrowbodies, regional jets and turboprops all in the frame for cutbacks. Every aviation financier should be reviewing their portfolio to be prepared for the challenges that lie ahead.

UNCERTAIN SCIENCE

HANDLING THE UNEXPECTED

Credit crunch the sub prime crisis and record fuel prices.

Some companies continue to make money through global and regional crisis. Some are hit harder than others.

In an uncertain future for aviation, scenario planning and risk management are an essential part to your ongoing investment strategy.

CHANGING FORTUNES

EVOLVING MARKETS, INNOVATING BUSINESS MODELS

Opportunity knocks loudly in Russia, India, China and the Middle East. Open skies, new start–ups and private financing of airports present opportunities to some, threats to others.

Across the globe, aviation presents massive risks and massive rewards.

Are you positioned to ignore the hype and grab the real opportunity?

SIZE MATTERS

THE NEXT GENERATION OF AIRCRAFT TAKE FLIGHT

The size and shape of aircraft is changing. The bizjet universe is doubling in size and in 2020, the next generation of single-aisle aircraft will enter the market.

Aircraft manufacturers, financiers and air taxi operators need to separate fact from fiction when planning for the flexibility passengers will demand.



Aviation2020

Ascend delivers regular updates to these five key drivers, via quarterly webinars and business briefings worldwide.

For more information call Fiona Benharoosh +44 (0)20 8564 6711 or mail:aviation2020@ascendworldwide.com